Tailor your customer experience with location-based marketing

by / Wednesday, 15 July 2015 / Published in Geofencing & Pin Point with iBeacons

Jennifer Sanasie is joined in studio by Nolan Daniel of the Paradigm Group as he talks about the use of location based messaging and marketing, and how it can help tailor a more convenient business and consumer experience.

Daniel shares the challenges marketers could face on location based technology and also shares how these issues may be remedied within a South African technological climate.