How does Geofencing work?
The Payment24 GeoFence module allows administrators to create geo-fences via an online portal. Consumers running the companion mobile application would then receive personalized notifications on their smartphones when they enter the defined location.
What can I use it for?
There are numerous practical applications such as sending discount vouchers to customers in close proximity of your retail outlets or informing commercial drivers’ supervisors when their vehicles move outside a defined geographic area. The geofencing module is relevant to all enterprise verticals.
" Near-Term Flag: By 2016, there will be an increase in the number of offers from retailers focused on customer location and the length of time in store. Gartner’s Top 10 Strategic Technology Predictions for 2015 and Beyond."
" By 2020, retail businesses that utilize targeted messaging in combination with internal positioning systems (IPS) will see a five percent increase in sales."