By 2020 most big retailers will use location based tech

by / Wednesday, 15 July 2015 / Published in Geofencing & Pin Point with iBeacons

Nolan Daniel of the Paradigm Group joins Jennifer Sanasie in studio to discuss the security concerns relating to the use of location based messaging by businesses.

Daniel shares how the development of brand loyalty is crucial in securing a legitimate use of information and data used on these applications. We also find out how the development of location based messaging and marketing is said to grow over the next few years in South Africa.